Mystic Lake ESports Tourney

What do all winners have in common? They embrace dedication, hard work, and training. And that doesn't stop with sports. That goes for gamers, too. Or at least that’s what I told my mom during that legendary Mario Kart tournament of 1998.

We had a small budget, so we had to be scrappy. With a smoke machine, a chicken nugget, the IT guy's beautiful hand, and a few other props, we made do. We were able to create social and radio that helped make this Esports Tournament the most attended yet.

Group Creative Director: Ollie Bauer

AD: Alyssa Rupp

Social

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radio