Tony Jorgenson

Drizly

Drizly was a tech company that let people order drinks from local liquor stores and deliver them to their door. RIP, sweet, hairy beast.

As a small in-house creative team member, I worked on everything from TV spots to push notifications.

What we do - Campaign Spot

Sometimes, you have to show them what you do. So, we made a direct response TV ad just doing that. This spot drove over 15.5k new buyers and had 461M HH Impressions. *Flexes oiled biceps*

AStrology SERIES Campaign

Astrology is having a pop culture renaissance. So, after we consulted our on-retainer mystic and birth charts, we jumped on board. Hitting each sign’s season, we segmented the emails into two groups (gifting and targeting the sign). We then made curated beverage recommendations based on zodiac seasons.

EMAILS/ IG

GIFTING FOR A SAG

SUBJECT LINE: Ready. Aim. Fire (signs).
PREHEADER: Gift alcohol to all your astrological archers this szn.

RECIPEs Campaign

People love to be guided to the things that they dig. So, we knew that educating them about mixology and cocktail recipes would win them over. Now, go mix one up right this second.

MANHATTAN

SUBJECT LINE: Near. Far. Made by you at your bar
PREHEADER: The Bullies Rye Manhattan recipe: good anywhere.

ESPRESSO MARTINI

SUBJECT LINE: Espresso martinis are back.
PREHEADER: The ‘90s are calling. Answer your brick of a cell phone.

Push/ Twitter

We tried to be of the moment for Tax Day. Some people appreciated it. Some people did not.

Goosegate

It was supposed to be an easy email featuring the new Grey Goose Essences. Did that happen? Nope. A major waterfowl scandal ensued, setting off a chain of events that would forever change the brand team. It’s infamously known as Goosegate and has never seen the light of day.

SUBJECT LINE: Essences of a goose.
PREHEADER: Tastes and smells WAY better than it sounds.